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  • Sleep Retailer - Protect-A-Bed Puts Its Customers First

    Protect-A-Bed started with a mission to make sleep healthy and ended up creating an entirely new product category. Now, more than 18 years later, the company that developed comfortable mattress protection has expanded its portfolio to offer a wide array of unique sleep accessories—and is recognized as a category leader. While many brands across the bedding industry have been hit by slowed sales due to new online competition, alternative brands and compressed retail tickets, Protect-A-Bed has positioned itself to perform well into the future.

    “What makes our business different is that we’re 100% focused on the customer,” explained John Rachid, president of Protect-A-Bed. “While other brands are consolidating, we’re reinvesting, training and reinforcing what we can provide through programs like Grow the Retail Basket, our Partnership Promise, exciting new displays and the REMFit brand stores.”

    Over the years, Protect-A-Bed has maintained its commitment to maximizing its retail partners’ sales by customizing each top-of-bed program to align with their unique business goals.

    Protect-A-bed Grow The Retail BasketWith that promise in mind, Protect-A-Bed’s Grow the Retail Basket program delivers multi-level support across six key areas: Marketing, Product, Display, Training, Service and Trust. As a whole, this program allows retailers to maintain their own resources devoted to core areas of their business (such as mattress sales)—while Protect-A-Bed works to improve their incremental, top-of-bed sales. On average, the company is able to help retailers increase their retail tickets by $200 through the addition of pillows, encasements, protectors and other sleep technology products.

    All of Protect-A-Bed’s products are supported by traditional and digital marketing campaigns that are designed to drive traffic to retail stores. The company also helps promote education and conversion through award-winning in-store displays, signage and videos that are tailored to the retailer’s target audience.

    Protect-A-Bed offers this same level of personalization through its training team, the largest in the top-of-bed category. More than just providing key product information, the training department customizes their approach to align with the retailer’s goals, developing and delivering materials that support the growth of sales for the entire bedding system. From strategic planning sessions and product launches to one-on-one store support and customized e-learning programs, the training team is dedicated to delivering results. Renowned for its customer service, Protect-A-Bed also maintains a 200,000 square foot warehouse with rapid drop-ship capabilities to provide greater efficiency to its retail partners.

    Of course, these benefits are only as successful as the products they support. Protect-A-Bed is recognized as a worldwide leader in mattress protection innovation—with accolades and certifications from the Food and Drug Administration, the Asthma and Allergy Foundation of America, Good Housekeeping and a number of international design awards. Longtime pioneers of the accessories category, Protect-A-Bed continues to push the envelope of innovation. While initially focused on protection products, the company has steadily expanded its product offerings to include a full assortment of top-of-bed necessities. With patented technologies and third-party testing endorsements, the Protect-A-Bed portfolio delivers valuable benefits and compelling sales stories.

    In 2014, the company introduced REM-Fit: a new sleep and healthy lifestyle brand. With a greater focus on the benefits of sleep, REM-Fit delivers advanced sleep technology across all of its pillow, mattress and bedding offerings. The hallmark of the REM-Fit brand is ZEEQ, a first-of-its-kind pillow that integrates state-of-the-art technology to go above and beyond traditional expectations. In addition to offering wireless speakers, ZEEQ is able to track sleep metrics like motion and snoring volume—and deliver key features like a sleep timer, smart alarm and snore-alert vibration. And all of these benefits are packaged inside a supremely comfortable pillow.

    The company introduced the high-tech pillow in 2016 on Kickstarter—and quickly raised $400K. ZEEQ was a featured product at the following Consumer Electronics Show, where it won a CES Award. Instead of resting on these laurels, the company has continued to optimize and improve the ZEEQ to better meet consumer expectations. Today, ZEEQ integrates with smart home devices through IFTTT and Alexa, which allows users to automate many of their pre- and post-sleep activities—delivering an exciting sleep solution to the increasingly connected consumer base.

    “One of the areas that we see tremendous opportunity is in technology and sleep,” said Warrick Bell, VP of Product Development and Marketing. “As technology continues to become more a part of everyday life, it is essential for bedding brands to take part in this development and to offer products that integrate into an ever-evolving lifestyle. Bringing technology into retail gives shoppers a reason to be excited and surprised during their visit.”

    Protect-A-Bed; Sleep TailorLast summer, Protect-A-Build unveiled a new kind of interactive point-of-sale tool called SleepTailor. This in-store display system not only simplifies the pillow selection process, it provides retailers with an engaging new device that drives traffic into the store. Customers simply walk up to a kiosk and answer a few short questions about their sleep habits and preferences. Using a proprietary algorithm and biomechanics model, SleepTailor is able to analyze this information along with image data and recommend the pillows that will provide the user with the proper support and alignment. With this advanced technology, SleepTailor helps boost consumers’ confidence in the selection process—and ultimately increases their post-purchase satisfaction.

    “What is essential to a healthy brand is continued evolution,” explained James Bell, CEO of Protect-A-Bed. “We began as a mattress protection brand, then evolved to offer best-in-class service, incredible technology, a suite of service essentials and over 40 pillows. Our next step is to help our customers live better than ever. We have done that through the creation of the REM-Fit brand store.”

    With the REM-Fit brand store, the company helps its retail partners transform a small portion of their showroom into a complete, end-to-end sleep system sales driver. This in-store build-out is eye-catching and informative, creating a valuable incentive for consumers to come in to brick-and-mortar retail spaces. Covering everything from store design and build-out to marketing, sales support and no-management web sales, this popular program has generated valuable incremental growth for retailers across the country.

    “With online competition, new alternative brands and other factors, many sleep retailers are feeling embattled,” noted Kevin Houston, Brand Manager of REM-Fit. “The REM-Fit brand store levels the playing field, by providing the tools and product that retailers need to compete.”

    With a keen eye for product innovation and consumer trends, Protect-A-Bed has not only weathered the challenges of today’s marketplace—but remains poised for continued growth. At the heart of this success is the company’s enduring dedication to putting their retail customers first. The company consistently works to ensure that its operational bandwidth is able to meet the growing demand. In recent months, Protect-A-Bed has expanded its national and regional sales team to better accommodate the needs of its partners.

    “At the end of the day, everything we do is to better serve our customers, and that’s the importance of maintaining our Partnership Promise,” said Rachid. “No matter how we evolve and grow, putting our customers at the center of everything we do, will keep us moving in the right direction.”

    Visit protectabed.com

  • Protect-A-Bed Adds New Roles and Refreshes

    As seen in Furniture World

    Protect-A-Bed recently announced that it is expanding the sales team to support growing demand across the business. New faces and improved sales structure brings energy and excitement to the business.

    “Much of the industry has seen flat to negative performance so far in 2018, however Protect-A-Bed and our retailers have experienced many positives this year. We’re moving to grow our team to accommodate our positive outlook,” says John Rachid, President of Protect-A-Bed. “We’re focused on selling an entire program, and once our partners bring this approach aboard, it accelerates their growth.”

    In late 2017, Protect-A-Bed brought Senior VP of Sales, Keith Mackey aboard. An industry veteran, Mackey has spent over 30 years in furniture and bedding, with extensive retail experience, he had a vision for his team at Protect-A-Bed. “This company represents a tremendous opportunity not only for retail partners but for everyone we bring aboard. I took personal responsibility for building a team that could deliver the support and expertise to our retailers and the Sleep Necessities business needs.”

    In order to provide the right strategic partnership for retailers, new positions have been added to the Protect-A-Bed sales team, while key performers have been positioned for ideal support. Below is a list of new hires and roles ranging from regional to traditional sales positions.

    Garrett Leach, Senior Manager – National Retail Accounts (New Hire)
    Garrett’s background includes over a decade of sleep and retail sales and a family-owned furniture business. He most recently hails from Serta Simmons Bedding, where he worked as a strategic account and territory manager over 6 years, driving growth across the bedding industry. Garrett will focus on helping buying groups and national licensed retailers grow their retail basket as well as oversee our national independent representative sales force.

    Keith Burrell, Regional Sales Manager, Northeast (New Hire)
    With over 25 years in furniture retail and management, Keith Burrell knows the necessity of incremental sales. His strategic insights focus on helping retailers make choices that lead to consistent cart growth and long-term gains.

    Rachael Smith, Regional Sales Manager, Central (Promotion)
    After working closely with sleep retailers for 4 years and becoming an authority on growing the retail basket through direct training as a Protect-A-Bed Sales Trainer, Rachael moved to the role of Regional Sales Manager. Since that time, she has forged new relationships and infused energy into existing partnerships by diving into sales and store tactics that create highly profitable incremental sales.

    Tom Stiffler, Regional Sales Manager, West Coast (New Hire)
    Coming from a strong furniture and bedding account support background, Stiffler puts people first. His approach to each new partner varies but always ends with doing what is right for their business. This approach has helped spur growth and sales throughout a variety of retailers while strengthening the existing business.

    Dana Elsbury, Regional Sales Manager, South East (New Hire 2018)
    With over 25 years in the industry, 14 years at Serta and SSB, Dana knows the value of selling a complete sleep system. She is dedicated to turning her retail partners away from discount-focused sales, instead positioning them as the sleep experts that consumers seek.

    REM-Fit

    Vincent Passanisi, Territory Manager (New Hire 2018)
    Vincent has served at both Sealy and Ashley Sleep, accumulating the expertise that helps him support the ever-growing list of REM-Fit Brand Stores. His knowledge of the sleep space and how consumers shop provides the tactical insights that drive more sales for REM-Fit Brand Store owners.

    “In constructing this team, we have taken great care to select some of the industry’s top talent and really focused on selecting candidates with deep knowledge of retail”, says James Bell, CEO of Protect-A-Bed. “It’s this knowledge and insight that will allow them to help our retailers grow throughout the remainder of 2018 and beyond.”

    Las Vegas Furniture Market attendees are invited to suite B-900 to meet the team in the 9,000 sq. ft. Protect-A-Bed and Rem-Fit showroom. For more information on the company and to schedule an appointment, visit https://www.protectabed.com/resellers, call 866-297-8836 or email [email protected].


    More about Protect-A-Bed: Protect-A-Bed is focused on providing a clean, healthy and comfortable sleep environment for every home. With more than 30 years of experience in bedding protection product development, over 1,800 SKUs in 40 categories, multiple awards, and a presence in 48 countries, Protect-A-Bed is recognized as a worldwide leader in mattress protection, accessories and sleep technology innovation.  Protect-A-Bed products are available online and through select retailers. For more information, visit www.protectabed.com.

  • Protect-A-Bed Donates Mattress Protectors to Ronald McDonald House Charities of the Carolinas

    Protect-A-Bed, a proponent of healthy and comfortable sleep environments, supported the expansion of the Greenville, South Carolina Ronald McDonald House through a donation of mattress protectors.

    RMHC of the Carolinas provides a place for families to call home while staying close by their hospitalized child at little to no cost. The House in Greenville sits across from the Greenville Health System Children’s Hospital and Memorial Hospital. The charity recently constructed a $3.5 million, 15-room, 21-bed addition that effectively doubles the number of families they can serve in the community and surrounding areas.

    Driven by a need to protect the new mattresses from bed bugs, spills and other accidents that could require premature replacement, the organization approached Protect-A-Bed requesting a donation of mattress protectors.

    “Our mattress protectors effectively extend the lifespan of a mattress as well as provide a healthy, clean and comfortable sleep environment,” said James Bell, CEO, Protect-A-Bed. “As we know from the hospitality industry, premature replacement of bedding due to spills, accidents, and bed bugs represents a significant cost. When we’re talking about a charity that has to watch every penny, replacement of even a few mattresses can be potentially devastating to their budget.”

    “This sponsorship was an easy choice for Protect-A-Bed,” added John Rachid, President, Protect-A-Bed. “The families that Ronald McDonald House serves are going through so much. It’s a little thing, but hopefully having a clean and comfortable place to sleep while they are caring for a loved one can make the process a little bit easier on them.”

    Visit rmhc.org to learn more about Ronald McDonald House Charities. Visit protectabed.com to learn more about Protect-A-Bed’s line of mattress and box spring protectors.

    Protect-a-Bed: Protect-A-Bed is focused on providing a clean, healthy and comfortable sleep environment for every home. With more than 30 years of experience in bedding protection, over 1,800 SKUs in 40 categories, multiple awards, and globally-distributed product carried in 15,000 stores across 48 countries, Protect-A-Bed is recognized as a worldwide leader in mattress protection, accessories and sleep technology innovation. Protect-A-Bed is based in the Chicagoland area.

  • Protect-A-Bed Donates Mattress Protectors to Ronald McDonald House Charities of the Carolinas

    As seen in Furniture Today.

    CHICAGO (5/2018) – Protect-A-Bed, the leader in healthy and comfortable sleep environments, is thrilled to support the expansion of the Greenville, South Carolina Ronald McDonald House through a donation of mattress protectors.

    RMHC of the Carolinas provides a place for families to call home so they can stay close by their hospitalized child at little to no cost. The House in Greenville sits across from the Greenville Health System Children’s Hospital and Memorial Hospital. The charity recently constructed a $3.5 million, 15-room, 21-bed addition that effectively doubles the number of families they can serve in the community and surrounding areas.

    Upon completion, Protect-A-Bed was approached for a donation of mattress protectors. This was due to a need to protect the new mattresses from bed bugs, spills, and other accidents that could lead to the need for premature replacement.

    “Our mattress protectors effectively extend the lifespan of a mattress as well as provide a healthy, clean and comfortable sleep environment,” said James Bell, CEO, Protect-A-Bed. “As we know from the hospitality industry, premature replacement of bedding due to spills, accidents, and bed bugs represents a significant cost. When we’re talking about a charity that has to watch every penny, replacement of even a few mattresses can be potentially devastating to their budget.”

    “This sponsorship was an easy choice for Protect-A-Bed,” added John Rachid, President, Protect-A-Bed. “The families that Ronald McDonald House serves are going through so much. It’s a little thing, but hopefully having a clean and comfortable place to sleep while they are caring for a loved one can make the process a little bit easier on them.”

    Visit https://www.rmhc.org to learn more about Ronald McDonald House Charities. Visit https://www.protectabed.com/mattress-pad-protector.html to learn more about Protect-A-Bed’s line of mattress and box spring protectors.

    Protect-A-Bed is focused on providing a clean, healthy and comfortable sleep environment for every home. With more than 30 years of experience in bedding protection, over 1,800 SKUs in 40 categories, multiple awards, and globally-distributed product carried in 15,000 stores across 48 countries, Protect-A-Bed is recognized as a worldwide leader in mattress protection, accessories and sleep technology innovation.

    Protect-A-Bed is based in the Chicagoland area. For more information, visit www.protectabed.com.

  • No Vacancies Podcast - Protect-A-Bed Interview

    As heard on the No Vacancies Podcast

    We speak with Sandra DiVito, Vice President, Hospitality, and Healthcare and Jeff Faye, PR/Marcom Manager with Protect-A-Bed.

    We learn:

    How you’ll reduce labor costs

    How you’ll reduce material costs

    How this strategy improves the customer experience

    Listen to the full podcast here.

  • Protect-a-Bed Sees Growth In Sales Training Program

    As seen in Sleep Retailer.

    Following a year of growth across the business, Protect-A-Bed’s (PAB) training team celebrated a record high in engagement and partner success.

    Jennifer Wright, PAB Director of Training

    According to Protect-A-Bed’s Director of Training, Jennifer Wright, educated, sharp and prepared sales teams are key to improving store performance. “It’s really impressive to see the before/after impact of an effective training program,” says Wright. “Not only do well-trained RSAs present products more confidently, but they connect all the elements of a healthy sleep environment with ease. The increase in accessory attachment rate is really impressive.”

    According to Wright, in most sleep stores 5-10% of total sales are composed of accessories. After going through Protect-A-Bed’s in-person and online training portal, Protect-A-Bed University (PABU), stores can expect to see sleep accessory sales climb to comprise over 20% of total product sales. This can lead to tremendous revenue and profit increases.

    “Growing the retail basket with accessory sales continues to be key to long-term performance for stores,” says industry veteran and Protect-A-Bed President, John Rachid. “When looking at the entire industry, mattress sales and tickets are in a flat-line pattern, for many retailers adding margin-boosting accessories to each sales ticket will transform the profitability of the business.”

    When it first started, Protect-a-Bed’s training mostly taught RSAs how to make the case for mattress protection. Today the program includes pitch practice and sales skill sharpening. Characterizing the brand’s individualized approach to retail partnerships, the training is tailored to help RSAs set and meet specific goals. In early 2014 Protect-A-Bed introduced PABU, the online portal provides meticulously curated content modules that walkthrough product details. The portal provides around-the-clock access for RSAs across North America and continual updates with new information for certified experts.

     “We’ve invested heavily in building our training portal, PABU to deliver the best-in-class digital training experience. Each education module is carefully crafted to not only help inform RSAs about our products but to help them improve their sales skills,” says Wright. “This year alone, the program has grown over 200% and continues to receive stellar feedback. The future looks very bright for the Protect-A-Bed training program.”

    “At day’s end, our goal was to create a program that would educate salespeople, and in turn, consumers about the need for and benefits of mattress protection,” says James Bell, CEO of Protect-A-Bed. “What our training program has become is much more than what we intended. It has become a way for us to share the education and culture that has a positive impact on the bedding industry. Given the tremendous impact, training has had on the industry, we will continue to invest in and grow this program.”

    To learn more about training and bring the Protect-A-Bed program to your store, visit protectabed.com.

    About Protect-A-Bed: Protect-A-Bed is the global leader in mattress protection and through continuous innovation has become the bedding industry leader in sleep technology. First, to develop air-vapor-porous mattress protection, Protect-A-Bed has driven innovation throughout the mattress protection category and continues to drive development throughout the top-of-bed industry. Today, Protect-A-Bed offers a complete line of top-of-bed products, from mattress protection to encasements, pillows, mattresses and sleep technology. Protect-A-Bed products are available online and through select retailers.

  • Protect-A-Bed Sees Growth with RSA Education

    As seen in Furniture World Magazine.

    PhotoCaption

    Protect-A-Bed recently announced that its training team is celebrating record high engagement and partner success with Protect-A-Bed University, an in-person and online training portal.

    Protect-A-Bed’s Director of Training, Jennifer Wright, states “It’s really impressive to see the before/after impact of an effective training program”, says Wright. “Not only do well-trained RSAs present products more confidently, but they connect all the elements of a healthy sleep environment with ease. The increase in accessory attachment rate is really impressive.”

    According to Wright, in most sleep stores 5-10% of total sales are composed of accessories. After going through Protect-A-Bed’s in-person and online training portal, Protect-A-Bed University (PABU), stores can expect to see sleep accessory sales climb to comprise over 20% of total product sales. This can lead to tremendous revenue and profit increases.

    “Growing the retail basket with accessory sales continues to be key to long-term performance for stores,” says industry veteran and Protect-A-Bed President, John Rachid. “When looking at the entire industry, mattress sales and tickets are in a flat-line pattern, for many retailers adding margin-boosting accessories to each sales ticket will transform the profitability of the business.”

    Started as a way to make the case for mattress protection, Protect-A-Bed’s training program has grown to include pitch practice, sales skill sharpening, and a deep partnership with retailers that includes customized sales programs and goal-setting. In early 2014 Protect-A-Bed introduced PABU, the online portal curated with detailed content modules that walkthrough product details, provides around-the-clock access for RSAs across North America and continual updates and new information for certified experts.

    “We’ve invested heavily in building our training portal, PABU to deliver the best-in-class digital training experience. Each education module is carefully crafted to not only help inform RSAs about our products but to help them improve their sales skills,” says Wright. “This year alone, the program has grown over 200% and continues to receive stellar feedback. The future looks very bright for the Protect-A-Bed training program.”

    “At day’s end, our goal was to create a program that would educate salespeople, and in turn, consumers about the need for and benefits of mattress protection”, says James Bell, CEO of Protect-A-Bed. “What our training program has become is much more than what we intended. It has become a way for us to share the education and culture that has a positive impact on the bedding industry. Given the tremendous impact, training has had on the industry, we will continue to invest in and grow this program.”

    To learn more about training and bring the Protect-A-Bed program to your store, visit www.protectabed.com/resellers


    More about Protect-A-Bed: Protect-A-Bed is the global leader in mattress protection and through continuous innovation has become the bedding industry leader in sleep technology. First to develop air-vapor-porous mattress protection, Protect-A-Bed has driven innovation throughout the mattress protection category and continues to drive development throughout the top-of-bed industry.

    Today, Protect-A-Bed offers a complete line of top-of-bed products, from mattress protection to encasements, pillows, mattresses and sleep technology.  Protect-A-Bed products are available online and through select retailers. Learn more at www.protectabed.com.

    Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
    Read other articles by Nic Ledoux

  • Bush, Hobson, McKay set retirements in May

    Excerpted from Furniture Today.

    May is Better Sleep Month, and it’s also a month of major bedding retirements. Three industry leaders, with a total of 125 years of experience in the home furnishings industry, are officially retiring this month.

    McKay, 71, is retiring effective May 31.

    In his 48 years in the furniture and mattress industries, he held senior positions with a number of bedding producers, including Sealy, Spring Air, Sleepmaster and King Koil. For the past 10 years he has been senior vice president of sales for Protect-A-Bed.

    “God has blessed me to spend my career in the mattress industry,” he said. “It’s been rewarding financially, but almost more important are the many friendships I’ve formed over the years.”

    It’s been one of the blessings in my career to work with these three industry leaders, all of whom I consider friends and all of whom will be missed. Best wishes to Jimmy, Mark and Larry!

  • Green Lodging News Adds Protect-A-Bed as Directory Partner

    As seen is Green Lodging News.

    Green Lodging News welcomes Protect-A-Bed as a Green Product & Service Directory partner. Protect-A-Bed is focused on providing a clean, comfortable, healthy and pest-free sleep environment for sleepers all around the world. Hoteliers that choose Protect-A-Bed products create not only a healthy environment and positive guest experience, but they reduce strains on the environment. From eliminating the need for harsh chemical cleaners on mattresses to extending the life of the bed, and diminishing landfill waste, properties that use Protect-A-Bed take a step towards further sustainability. One hundred percent free from pesticides made to last and certified by organizations like Good Housekeeping, AAFA and the FDA, Protect-A-Bed products deliver a clean, healthy environment for all. Call (866) 793-9644 or e-mail [email protected] for more information

  • Protect, Prevent, Promote – Key Advantages Of Smart Mattress Protection

    When it comes to hotel bedding, there is often an emphasis on mattress comfort for getting a good night’s sleep, but what about mattress protection?

    Central to creating an in-room oasis that elevates a hotel’s reputation and profitability is effectively safeguarding mattresses. Where guests relax at night must be clean in addition to cozy. The struggle is real…concerns about contaminants can turn guests into anxious, nervous hotel dwellers where they think every itch is a bed bug, ultimately preventing good sleep. This can snowball into a tarnished property image and decreased bookings.

    Savvy hoteliers recognize the importance of making mattress protection a priority, and that not all bedding protection is created equal. Here are three key benefits of safeguarding hotel mattresses for the long-term.

    Protect Your Assets

    Bed bugs or other pest infestation, allergens (like skin cells and dust mites), mold, bacteria, and fungus are genuine concerns to guests, whether they are staying in an economy-priced hotel or luxury property. The increase in pet-friendly hotels and inevitable human error (such as accidents, incontinence, and spills) are other factors also impacting bed cleanliness that can weigh on guests’ minds.

    Hoteliers looking to significantly diminish these worries while giving guests comfort and cleanliness are utilizing long-lasting waterproof encasements that envelope the mattress and box spring. For example, Protect A Bed’s AllerZip Smooth Mattress Encasement is a flexible, six-sided, waterproof, quiet and chemical-free product that guards against bed bugs, common allergens, pet dander and liquid damage.

    Mattresses represent a substantial monetary investment, so ensuring their long life with the best protection in the marketplace (and avoiding premature mattress replacement) is crucial. Encasements last much longer than other solutions – approximately a decade before replacement needs to be considered – making them a cost-effective way to safeguard bedding assets. Selecting the right products does more than extending the life of the mattress. It minimizes housekeeping labor (the time spent sanitizing mattresses), reduces the costs of water and cleaning supplies, and decreases lost room revenue due to the downtime when mattresses are cleaned.

    Prevent Negative Reviews

    Social media’s ability to impact reputation and financial prosperity is unquestionable. The numbers speak volumes about the influence of negative reviews when it comes to bed bugs – a University of Kentucky survey of nearly 2,100 travelers in the United States found that a single recent review that mentions bed bugs lowers hotel room values by $38 for business travelers and $23 for leisure travelers.

    Since customers spend nearly 40% of their stay in bed – and possibly more time online – mattress care is critical. Give guests something positive to talk about – protecting mattresses with the right kind of encasements can elevate positive interaction on social media and verbal praise among friends and family. Social media shapes travelers’ decision-making, and negative reviews, whether accurate or not, Protectioncirculate throughout social platforms and news outlets for years long after a bed bug report.  And, the effect can touch a single-named hotel or, by association, a portfolio of properties. Undeniably, bed hygiene is serious business for a hotel because it can make or break a property’s reputation and power profitability.

    Promote Functional Wellness

    Focusing on how to improve the mind, body, and soul is becoming increasingly important in our tech-heavy society where being “wired and tired” is a real issue, even on vacation.

    According to noted sleep psychologist and Samina Founder Dr. Med. (h.c.) Gunther W. Amann-Jennson, “Guests spend about one-third of their vacation sleeping. Good sleep on a good hotel bed is one of the principal reasons for making a booking in the hotel business.” As a result, quality sleep has emerged as the cornerstone of functional wellness because it reinvigorates guests, ultimately driving higher levels of customer satisfaction and loyalty.

    Lulling guests into quality sleep is about more than a great mattress, high-thread-count sheets, and luxuriating pillows. Encasements that protect mattresses against bed bugs, allergens, and liquid damage give hotel guests peace-of-mind so they can rest easily, which cultivates a deeper loyalty to stay at that same property in the future. Protect A Bed’s encasements feature breathable fabrics that let air penetrate but keep contaminants out – and this encourages guests to unwind and sleep well after a busy day of work or play.


    A smart strategy for mattress protection begins with making it a priority and ends with the right products. Chemical-free, waterproof encasements are a proven invaluable solution that saves hoteliers money, raises guest satisfaction levels, and safeguards a property’s reputation – all while making guest slumber safe and satisfying.

    This article was created in collaboration with the sponsoring company and our sales and marketing team. The editorial team does not contribute.

     

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